How to Write an About Page That Passes AdSense Review

Of all the pages an AdSense reviewer opens, the About page is the one they actually read to answer a single question: is there a real person or a real business behind this site, or is this a content farm someone spun up last week to run ads? Your homepage sells. Your articles inform. Your About page is where the site stops performing and tells the truth about who is running it. Most publishers waste it on two lines of filler, and it quietly drags down their whole application.

If you’re still assembling your submission, this fits inside the larger pre-application checklist. Here’s how to write an About page that reads as a trust signal instead of a placeholder.

Why reviewers click the About page

AdSense approval is fundamentally a trust decision. Google is about to let you monetise its advertisers’ budgets, and it wants evidence that a real entity stands behind the content. The About page is the fastest place to find that evidence, which is exactly why reviewers go there.

They are checking a few things at once:

• Legitimacy. Is there an identifiable person or brand, or is the site anonymous and disposable?
• Accountability. If something goes wrong (a policy complaint, a copyright issue), is there someone to reach?
• E-E-A-T. Experience, expertise, authoritativeness, trust. The About page is where you establish why your take on the topic is worth publishing at all.

A thin, generic About page signals the opposite of all three. It’s one of the quiet contributors to a low-value-content rejection, because it suggests the site was built to hold ads rather than to serve a real audience.

Weak vs strong: what reviewers actually see

A weak About page is instantly recognisable. It says “Welcome to my blog! Here I share my thoughts on many topics. I hope you enjoy your stay!” It names no one. It describes nothing specific. It could be pasted onto any of ten thousand sites without changing a word. That interchangeability is the problem. It’s proof the page carries no real information.

A strong About page is unmistakably about this site and this person. It says who runs it, using a real name or a real brand. It states plainly what the site covers and why that person is the one covering it. It gives you a sense of a human with a reason to be here. Read it out loud: if it sounds like it was written by someone who genuinely built the site, you’re close. If it sounds like it was generated to fill a required field, start over.

What to include

A convincing About page answers the questions a skeptical stranger would ask. Cover these, in roughly this order:

1. Who runs the site. A real name, or a clearly named brand or team. “Run by Sarah Chen” beats “run by our team” every time, and both beat anonymity.
2. What the site covers and why. The specific topic and the specific reason you chose it. “Budget travel in Southeast Asia, because I spent four years doing it on under 30 dollars a day” tells the reviewer everything the welcome-to-my-blog version hides.
3. Your experience, the reason anyone should trust you. The E-E-A-T core. What have you done, seen, or learned that qualifies you to write on this subject? Specific credentials, years, or lived experience all count.
4. When and why you founded it. A date and a motivation anchor the site in time and give it a story.
5. A mission or point of view. What you’re trying to do for the reader, in one or two honest sentences.
6. How to reach you. Link out to a real contact route so accountability isn’t just claimed, it’s available.

Be specific, and add a face

Specificity is the whole game. Every generic sentence you can replace with a concrete one raises the page’s credibility. “I love writing about food” is filler. “I ran a small bakery in Portland for six years before I started testing these recipes at home” is a trust signal. The details don’t have to be impressive. They have to be true and particular to you.

Wherever you reasonably can, add a photo and a short author bio. A real headshot of a real person does more for perceived legitimacy than any paragraph, because it’s the hardest thing for a throwaway site to fake. A brand rather than an individual? Use a logo, a team photo, or a founder’s note. The point is to put an identifiable presence on the page instead of leaving it faceless.

Length, links, and placement

Two sentences is not an About page. Aim for a few substantial paragraphs, enough that a reviewer finishes it actually knowing who you are and what you do. You don’t need a thousand words; you need enough genuine content that the page clearly wasn’t written to tick a box.

Two links belong on or near this page:

• Contact. Point to a real contact page so readers and reviewers can reach a human.
• Privacy. Make sure your privacy policy is reachable too. Together with About and Contact, these three pages form the trust-signal trio reviewers expect on any legitimate site.

Link to your About page from your main navigation or footer so it’s never more than one click away. A trust page nobody can find isn’t doing its job.

A template you can follow

Use this as scaffolding, then rewrite every line in your own voice with your own details:

1. Opening. One or two sentences naming the site, who runs it, and what it’s about.
2. The person. Who you are, your relevant background, and why you’re credible on this topic, with a photo alongside.
3. The site. What you publish, who it’s for, and what a reader gets out of it.
4. The story. When and why you started, and what you’re trying to build.
5. The invitation. A closing line that links to contact and welcomes readers to get in touch.

Ship it, then move on

Write the About page as if you were introducing yourself to someone who might hire you: honest and specific, unmistakably written by a person. Get a real name and ideally a real face on it, wire up the contact and privacy links, and make sure it’s reachable from every page. Then, before you submit, run the rest of your site through the approval checker tool to catch anything else a reviewer would flag. A strong About page won’t single-handedly get you approved, but a weak one absolutely helps get you rejected, and this is one of the easiest problems on the entire application to fix.